Friday, March 19, 2010

ONMOBILE Rs 392 Buy for targets above Rs 450 in short-term - Tanmay G Purohit
  • OnMobile is one of the largest white labeled Data and Value Added Services [VAS] companies for Mobile, Landline and Media Service Providers. OnMobile’s 360° approach offers the entire product line across all mobile access channels like Voice, SMS, WAP, USSD, On-Device Portal & Web. The current product suite includes Ringback Tones 2.0,Voice, Wap, Sms, Ussd Portals, On-Device Portal & Handset Clients, Mobile Marketing, Media Portals & Interactive Tv, 3G Applications & Vas, Say & Search, Phone Backup, Phonebook 2.0 & Anti-Theft.
  • Call rates are down to 1 paisa per second and now Telcos may concentrate more on Value Added Services (VAS) to increase margins, ONMOBILE is an experienced player in VAS segment.
  • 3G Auction is scheduled to begin on April 9th and already top Telcos have submitted their bids. ONMOBILE's presence in 3G application space would benefit immensely after 3G connectivity starts.
  • Mobile phone market has exploded with entry of new players like KARBONN, LAVA, INQ, LEMON and many more which are flooding the market with cheaper choices and make mobile handsets more affordable for those who can't buy expensive handsets. This would improve demand for softwares such as Anti-Theft and Backup.
Technical View:-
The stock has consolidated between 415 and 357 for the last one month and a breakout above Rs 410 would take it higher towards Rs 450/490 also. Buy as investment.

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